3rdwave Launches Industry-First AI Execution Platform to Bridge the Gap Between Data and Action in Global Supply Chains

Today at Manifest, 3rdwave announced the launch of 3rdwave AI, a significant evolution of its Shipment Execution Platform™. Built to connect enterprise AI directly to live supply chain activity, 3rdwave AI gives companies the power to reason, adapt, and act with context rather than just data.

“AI that doesn’t understand your supply chain is just faster noise,” said Grant Sernick, Head of Commercial at 3rdwave. “3rdwave AI is the first system that makes your AI understand what’s happening, why it matters, and what can be done about it without waiting on reporting cycles or middleware hacks.”

Most AI tools in logistics are layered on top of fragmented data. 3rdwave AI works differently by:

- Defining expectations across the full shipment lifecycle
- Preserving causal chains so downstream impact is always clear
- Supporting role-specific views from a single source of operational truth
- Enabling complete, context-rich reasoning across transportation and trade compliance

This means companies can finally go from “Where’s my box?” to “Where’s my revenue?” — without losing visibility, time, or trust in the process.

“Too many artificial intelligence solutions are just embedding AI in dashboards, which isn’t enough to drive real insights and value,” said Sernick. “3rdwave AI embeds artificial intelligence into execution itself so the AI can intervene early, explain why issues matter, and recommend the best path forward.”

Global supply chains are drowning in data but starving for context. As AI investment accelerates, many enterprise initiatives are hitting a wall because they lack the operational foundation to make decisions that are aligned, explainable, and trustworthy.

3rdwave AI solves that.

By structuring the relationships between orders, SKUs, shipments, documents, and outcomes, 3rdwave turns disconnected activity into a coherent, decision-ready system.

3rdwave AI is available now for enterprise customers across different industries.